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PRSSA Professional Development

November 30, 2012
8:30 AM to 12:00 PM
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Red X Studio
3641 Troost Ave
Kansas City, MO 64109
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Student activities for PRSSA Day have been postponed. The professional development component, a presentation by Brian Storm, will still be offered Nov. 30 at no charge to attendees. This opportunity is open to all students and professionals; no RSVP required.

Please note the new location and time. For questions, contact Jody Donohue, Senior VP of People.


The Heart of the Matter: Multimedia Storytelling

(8:30 a.m.-Noon)

  • Part I — Introduction and overview for all attendees
  • Part II — How to implement these techniques in your organization

In a time when reader’s attention spans are running short, becoming a master at the art of storytelling will be vital to the survival and success of PR professionals. This is a unique opportunity to gain insight and techniques from a nationally known innovator who has taken the art of multimedia storytelling to a new level for clients such as Doctors without Borders, Starbucks, MSNBC, AARP and The Discovery Channel. 

The digital age is giving communications pros extraordinary new opportunities. With new tools and platforms constantly emerging, you can also exercise a greater level of authorship with your work. How can the long-form, in-depth visual storyteller satisfy both their journalistic and financial needs in this environment? Learn how to disseminate your work to create an impact on the subject, issue and hopefully society.

Brian StormThe Presenter: Brian Storm is founder and executive producer of the award-winning multimedia production studio MediaStorm based in Brooklyn, N.Y. Prior to launching MediaStorm in 2005, Storm spent two years as vice president of news, multimedia & assignment services for Corbis, a digital media agency founded and owned by Bill Gates. Storm was director of multimedia for MSNBC.com from 1995-2002 and vice president of news, a joint venture of Microsoft and NBC News, where he was responsible for the audio, photography and video elements of the site. And he has local ties. Storm received his master's degree in photojournalism in 1995 from the University of Missouri School of Journalism where he ran the New Media Lab and taught Electronic Photojournalism. @brianstorm

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