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2004 PRISM Award Winners
Community Relations or Cause Marketing, (more than $50,000)
GE Community Day 2003
GE Insurance Solutions: Cynthia Coleman, Dean Davison, Michele Weigand, Scott Koehler
Kid Power KC Energize Yourself
Media Events: Joyce Morrison, Mark Pfefferkorn, Don Schmidt and the Kansas City Kids Obesity Coalition
Media Relations ($50,000 or less)
2004 Valentine’s Day Campaign
Hallmark Cards: Rachel Bolton
The Heart Truth Campaign – Laura Bush Visit and Press Conference at Saint Luke’s Mid America Heart Institute
St. Luke’s Health System: Kerry O’Connor
Linda Hall Library Narration Prima Media Roadshow
Corporate Communications Group: Catherine Haskins, Steve Hale, Terri Hurd
National Pet Dental Health Month: Pets Need Dental Care, Too
Geoff Howe Marketing Communications: Kevin Gabriel
Starlight Theatre 2003 Broadway Season
Parris Communications: Roshann Parris, Randy Eilts, Lydia A. Contreras, Ryan Holmes
Taking Glenwood Caverns Adventure Park Over the Top…of the Mountain!
Fleishman-Hillard, Inc. and Glenwood Caverns Adventure Park: Mandy Gauldin, Sharon Polk, Dan Pierce, Steve and Jeanne Beckley
Media Relations (more than $50,000)
AKC/Eukanuba National Championship June 2003 – January 2004
Fleishman-Hillard, Inc. and the Iams Company: Dan Barber, Shelly Kessen, Brian Cox, Erin Kretzschmar, Kelly Vanasse, Kurt Iverson
ISAAA Global Biotech Acreage Report
Fleishman-Hillard, Inc. and The Council for Biotechnology Information: Colleen Parr, John Dutcher, Jamie Greenheck, Lisa Brooks
Local or Regional Marketing Campaign
Children’s Mercy Northland Opening
Children’s Mercy Hospitals and Clinics: Shawn Arni
Internal Communications
Commercial Insurance’s Star Search Talented People Campaign Launch
GE Insurance Solutions: Joyce Robinson, Jean Derrico, Jennifer Sanborn, Rhonda Williams, Heather Waldron
“The Nature of Business,” Commerce Bank
Trozzolo Communications Group: Angela Skinner, Kate Michael, Susan Parker, Hayley Bischoff
Special Events ($50,000 or less)
Fortis Benefits Shining Star Event ‘03
Corporate Communications Group: Jeanne Schwartz, Michael Grimaldi, John Martellaro, Connie Coffey, Kim O’Halloran
2003 EDC Cornerstone Awards: “Instrumental Change: A City in Tune”
Trozzolo Communications Group: Angela Skinner, Michael Buckley, Susan Parker
Special Programs
Hallmark Writers on Tour
Fleishman-Hillard and Hallmark Cards: Lydia Steinberg, Linda Odell, Deidre Parkes, Rachel Bolton, Kristi Ernsting, Sharon Polk, Julie Balmer, Ted Glickman, Brian Martorano, Brian Cox, Mitch Germann
Selling Food Safety in the Produce Aisle
Fleishman-Hillard and Nature Sweet Tomatoes: Daren Williams, Steve Dubinsky, Lisa Brooks, Terri Burress
Video ($15,000 or less)
Hallmark Writers on Tour
Fleishman-Hillard and Hallmark: Lydia Steinberg, Linda Odell, Deidre Parkes
Internet Communication ($20,000 or less)
Sports Car Club of America Web Site “Get Real Fast”
Trozzolo Communications Group: Jeff Madden, Hayley Bischoff, Angelo Trozzolo with Technical Assistance by Digital Evolution Group
Special Projects
Horse-side Briefings in Central Park
Fleishman-Hillard: Robin Broder, Jill Goodrich, John Armato
Planning For Survival: A Strategic Intervention for North Valley Jewish Community Center
Hartsook Companies, Inc.: Ron Fredman, APR
Electronic Publication
The Strategic Communicator
DeSieghardt Strategic Communications, LLC: Ken DeSieghardt
Brochure (4 or more colors)
Keeping Our Promise A Case for Support for the Heart of America Council, Boy Scouts of America, Kansas City, Missouri
Hartsook Companies, Inc. and Clary Creative: Ron Fredman, APR, Ron Clary
Annual Report (4 or more colors)
GE ERC Annual Report
GE Insurance Solutions: Cheryl Feltgen, David Clauson, Christina Elliott
Newsletter
Stethascoop
Shawnee Mission Medical Center Marketing Communications & Planning Department: Nan Garcia, Ginger Bliss
2004 Silver Award Winners
Community Relations or Cause Marketing, ($50,000 or less)
College Goal Sunday: Your Ticket to a Great Education
Trozzolo Communications Group and Blades Trozzolo Public Relations: John Ratliff, Kathleen Leighton, Michaela Bondon, Rob Giambrone
Community Relations or Cause Marketing, (More than $50,000)
GE Project Safeguard Campaign
GE Insurance Solutions: John Novaria, Dean Davison, Linda Linhoff
Menorah Medical Center Identity Campaign
Hamele Healthcare Resources, LLC: Christine Hamele
Media Relations ($50,000 or less)
2003-04 HNTB Targeted Media Relations Campaign Summary
HNTB Corporate Communications Department: Barb Pruitt
American Royal 2003 Season
Parris Communications: Roshann Parris, Ryan Holmes, Randy Eilts
Children’s Mercy NICU: A Special Place
Children Mercy Hospitals and Clinics: Jennifer Benz
Dr Pepper Sonic Games
Barkley Evergreen and Partners Public Relations & Sonic Corp. & Subsidiaries & Service Management Group: Nicole Perica, Lori Hardy, Andy Ernsting, Andy Fromm
Kids ER
Children’s Mercy Hospitals and Clinics: Jennifer Benz
Technology Reduces Medical Mistakes
Cerner Corporation and Children’s Hospital of Pittsburg: Stacey Bellomo, Chris Goldman, Justin Scott, Jeff Xouris, Sharon Yeager
Yes, You Can…Afford to Raise a Family National Launch
Morningstar Communications Company: Heather Sharp, Eric M. Morgenstern, APR, Fellow PRSA
“Saint Luke’s Hospital Wins Malclom Baldrige National Quality Award” Media Coverage
St. Luke’s Health System Marketing and Public Relations: Kerry A. O’Connor
Media Relations (More than $50,000)
Bushnell Performance Optics Media Relations
Boasberg/Wheeler Communications and Bushnell Performance Optics: Laura Olinger, Scott Wall, Melanie Bell, Derek Hall
GE Insurance Solutions Public Relations Campaign
GE Insurance Solutions and Barkley Evergreen & Partners Public Relations: John Novaria, Dean Davison, Tom Mentzer, Lori Hardy
H&R Block e-Solutions Media Relations Program
Boasberg/Wheeler Communications: Tom Linafelt, Natalie Lutz, Sean Wheeler, Melanie Bell, Tom Heapes
UMB Scout Funds – Introduction to the Media
Boasberg/Wheeler Communications and UMB Scout Funds: Heather Kemper, Bridget Hess, Ravi Dasari, Katie Rinaker, Scott Wall
Local or Regional Marketing Campaign
“Discover Kirkwood” The Residences of Kirkwood/DST Reality, Inc.
Trozzolo Communications Group and the Residences of Kirkwood/DST Reality: Angela Skinner, Susan Parker, Hayley Bischoff, Michael Buckley
JCOSM Marketing Campaign
Hamele Healthcare Resources, LLC: Christine Hamele
National or International Marketing Campaign
Reputation Audit and Market Research for Greencroft, Inc. Goshen, Indiana
Hartsook Companies, Inc.: Ron Fredman, APR
Internal Communications
NKH&W E-Relevance Intranet Newsletter
NKH&W: Sheree Johnson, Deb Ducrocq
Public Affairs and Issues Management
2004 Legislative Tax Challenge
Jacqueline K. Clark, APR
State of Kentucky Cabinet for Health Services Department of Public Health
Jane Mobley Associates: Jane Mobley, Brenda Horn, Victoria Houston
Special Events ($50,000 or less)
ABW Day
American Business Women’s Association: Carolyn Elman, Rene Street, Kathleen Isaacson, Mia Katz, Debbie Seigler, Elizabeth Kennedy
3rd Annual Big Martini Event
sturgesword: Erin Curtin, Lee Page
Special Events (More than $50,000)
Special Event for the Cancer Centers of Florida
Hamele Healthcare Resources, LLC: Christine Hamele
Special Programs
Celebrate the Wonder, the Wonder Hot Air Balloon Tour 2003
Boasberg/Wheeler Communications: Tom Heapes, APR, Stan Osman, Derek Hall, Sean Wheeler
Commerce Bancshares, Inc. NASDAQ Opening
Commerce Bank
Kansas City Cancer Center Fairly Tale Tea
Corporate Communications Group: Jeanne Schwartz, Terri Hurd, Michael Grimaldi, Ron Dubrov
Midwest Emergency Department Services Hospital and Physician Marketing
Hamele Healthcare Resources, LLC: Christine Hamele
National School-Based Mentoring Conference
YouthFriends: Nancy Parks, Sandi Grimm, Carrie Moffett
Video (More than $15,000)
Kansas City, Kansas Public Schools Family Advocates Video “Now We’re Talking”
Trozzolo Communications Group: Angela Skinner, Michael Buckley
Internet Communications ($20,000 or less)
Charlie Mac Web site
U.S. Central: Nikki Johnson, Michelle Young
The National Center for Drug Free Sport Web Site “Ensuring Fair Game”
Trozzolo Communications Group: Angela Skinner, Susan Parker, Billy Blob
“Media Training the World One Person at a Time” Media Maven
Trozzolo Communications Group and Blades Trozzolo Public Relations: Jody Summers, Suze Parker, Becky Blades
Midwest Transplant Network Web Site Redesign
Parris Communications: Roshann Parris, Carol Mathis, Laurie Roberts, Lydia A. Contreras, Astrachan Communications
Direct Mail
Kansas Speedway “Accelerate Your Excitement”
Trozzolo Communications Group: Jeff Madden, Kevin Fullerton, Michael Buckley, Hayley Bischoff
Writing
Central Exchange 2003 Woman of the Year Speech “One Voice”
Parris Communications: Roshann Parris
Field of Dreams A Draft Case for Support for Nampa Babe Ruth League, Boise, Idaho
Hartsook Companies, Inc.: Ron Fredman, APR
Friends of Marjolein
Fleishman-Hillard and Hallmark Cards: Mandy Gauldin, Sharon Polk, Terri Burress, Gayle Berrios, Robert True, Eileen Gaffen, Ann Ramsey, Jeb Stuckey, Cynthia Musick
Good Samaritan
Parris Communications: Roshann Parris, Kate Lee, Laurie Roberts
“Image is Everything” Kansas City Kansas Chamber of Commerce 2004 Annual Meeting Keynote Speech
Parris Communications: Roshann Parris
Integrative Health Care
Children’s Mercy Hospitals and Clinics: Roger Barnhart
Medical Mission Sends NICU Nurses to Haiti
Shawnee Mission Medical Center Marketing, Communications & Planning Department
Tort Reform: Shared Responsibility, Shared Solution
GE Insurance Solutions: John Novaria, Mike Cavanaugh
We Get to Have Our Life Back
Children’s Mercy Hospitals and Clinics: Jennifer Benz
Special Projects
2004 Children’s Mercy Calendar
Children’s Mercy Hospitals and Clinics: Telisa Hassen, Shawn Arni, Steve Byers
Preferred Health Professionals CD-Rom “Are You Paying Too Much for Health Care?”
Trozzolo Communications Group: Angelo Trozzolo, Michael Buckley
National Get Smart About Insurance Week
Fleishman-Hillard and the National Association of Insurance Commissioners: Robin Broder, Sharon Polk, Roger Hoadley
Electronic Publication
HNTB News Online
HNTB Corporate Communications Department: Dan Dillon
Juvenile Diabetes Research Foundation Online Newsletter Chapter Initiative
Trozzolo Communications Group: Angelo Trozzolo, Jill Trozzolo, Heather Abbott
Magazine (three colors or less)
“PKD Progress” Magazine
Trozzolo Communications Group: Jill Trozzolo, Kate Michael
Annual Report (4 or more colors)
U.S. Central 2003 Annual Report
U.S. Central: Roger Dick, Shannon Eastburn, Michelle Young
Newsletter
Alumni News
Kansas City Art Institute: Liz Murray, Mary Xu, Anne Canfield, Mary Lou Brous
Connection Newsletter
U.S. Central: Felicia Jubratic, Nikki Johnson, Shannon Eastburn
Harvesters Highlights Newsletter
Harvesters-The Community Food Network: Michelle Pierceall, Valerie Nicholson Watson
The Source
Great Plains Energy/Kansas City Power & Light: Holly Jenks
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