Call for Entries
Rules
Judging
Past Winners
Other Awards

1999 Winners

PRISM Award Winners
Silver Award Winners

1999 PRISM Award Winners

Community Relations/Community Service - Business

Vulcan Chemicals Risk Management Planning
Rob Merritt, APR-Barkley & Evergreen& Partners, Inc. and Vulcan Chemicals

Community Relations/Community Service - Not-for-Profit, Association, Government

Women's Training Team
Elaine Bieberly, Laurel Green-Saint Luke's-Shawnee Mission Health System

Media Relations - Business

American Express Incentive Services First Quarter Survey
Susan E. Parker, APR, Jody Gilbert, Robyn Caulfield-Blades& Associates
Phyllis Harris-American Express Incentive Services

"Generating Publicity for the Promise Trial"
Holly Gibson, Mindy Warner, Sandra Henry, Maggie Brophy,
Kara Hendon, Jan Jones, Wendy Maris, John McAnulty, APR, Anne St. Peter
Fleishman-Hillard, Inc.
for University of Texas

National Launch of Hill's "Science Diet Hairball Control" Formula
Kelly Gage, Kelli Williams
Barkley Evergreen & Partners, Inc. and Hill's Pet Nutrition, Inc.

NATO Accession Ceremony
Michelle Manuel, Lydia DeWitt Steinberg
Barkley Evergreen & Partners, Inc. and Harry S. Truman Library and Museum

Sprint PCS: Wireless Safety Week Media Relations Campaign
Matt Tidwell, Scott Wall-Boasberg\Wheeler Communications;
Darryll Fortune, Lori Kruse-Sprint PCS

Media Relations - Not-for-Profit, Association, Government

Global Entrepreneurship Monitor Communications Campaign
Kate Pope Hodel, Michael Camp, Pam Kearney, Cindy White, Tom Phillips, Kurt Mueller
Ewing Marion Kauffman Foundation

Local or Regional Marketing Communications - Business

"Myth vs. Reality: The Truth About Diabetes" for Hoechst Marion Roussel
Starr Terrell, Melanie Tolley, John McAnulty, APR, Shelly Pierce
Fleishman-Hillard, Inc.

STATT Corporation Public Relations and Media Campaign
Becky S. Wilson-WDS Marketing & Public Relations

National Marketing Communications - Business

"Yellow Freight Exact Express Roll-Out"
Ron Fredman, APR-NKH&W, Inc.

"Hallmark Warm Wishes" Campaign
Dan Barber, John Armato, Brian Cox, Michelle Horton, Asher Johnson, Lara Bradley, Heidi Robertson, Linda Odell
Fleishman-Hillard, Inc. and Hallmark Cards, Inc.

"Announcing the Arrival of Arava (leflunomide)"
Tina Parisi, Heather Rose
Hoechst Marion Roussel and Cohn & Wolfe Healthcare

Internal Communications - Business

Show Your Spots
Valerie Watson, Stacey Harbison, Tina Franklin-Gateway

Navigator "Getting back on track"
Carrie Reetz, Carrie Scott, Patrick Smith, Bob Mai, Bob Steen, Terri Burress, Jamie Buck, Molly Alspaugh-Fleishman Hillard; Larry Lintner-BASF Agricultural Products

Crisis Communications - Business

How a Good Company Manages a Bad Situation: The Verdigris River Oil Spill
Daren Williams-Fleishman-Hillard
Sherlyn L. Manson-Farmland Industries, Inc.

Fundraising

Rubber Ducks Earn Big Bucks: The 1998 American Century Duck Derby
Randy Williams-American Century Investments;
Vanessa Bonavia-Kuhn & Wittenborn Advertising

Special Events - Business

Twinkies Go Bananas! Dessert Duel
Kara Krehbiel, Sarah Wagner, Tom Heapes, APR
Boasberg\Wheeler Communications, Inc.

The Rib Run...The Race to Rediscover Kansas City
Jan Sokoloff Harness, APR, Melissa Racer, Neil Neumeyer-Blades& Associates;
Phyllis Tilden-Kansas City Power & Light

Special Programs - Business

Hallmark Gold Crown "Stores' Cards for the Cure" Campaign
Dan Barber, John Armato, Michelle Horton, Lee Ann Martin, Robin Broder, Asher Johnson, Andrea Cline-Fleishman-Hillard; Lana Hovey, Linda Odell-Hallmark Cards, Inc.

"Keeping Cotton King" Ultra Narrow Row Cotton
David Katzer, Dean Loftis, Terra Price, Gary Kisner, Katharine Childress-Fleishman-Hillard; BASF Corporation

1998 Sprint NFL Good Sports Writing Program
David Gunasegaram, Kristyn Wiggins, Sean Wheeler, Ravi Dasari-Boasberg\Wheeler;
Laura Meyer-Sprint Corporation

Living With the Link: Learning to Live with Diabetes and Cardiovascular Disease
Louise Secker-Boasberg\Wheeler
Renee Grojean-Hoechst Marion Roussel

Slide Show/CD-ROM - Business

Farmland CD Rom
Hayley Matson-Farmland Industries, Inc.

Video, less than $20,000 - Business

Aventis Futurecast - A Case for Kansas City
Melanie Tolley, Robert True, Michelle Horton, Kara Hendon, John McAnulty, APR-Fleishman-Hillard; Chip Rouse, APR, Julie Gladman-Hoechst Marion Roussel

Video, less than $20,000 - Not-for-profit, association, government

Video, more than $20,000 - Business

Kansas City Aviation Department Capabilities Video
Kansas City Aviation Department, Valentine-Mccormick-Ligibel Inc., Video Post

Video News Release - Business

GiardiaVax Video News Release
Lea-Ann Germinder, APR, Amy Davis
Germinder & Associates, Inc.

"New Year's Resolution for a Healthy Heart VNR"
Matt Tidwell, Michelle Krimmel
Boasberg\Wheeler Communications, Inc.

Video News Release - Not-for-profit, association, government

Video News Release: Summer Safety Tips
Kelly Cannon, Dawn Zimmer, Crystal Williams
American Academy of Family Physicians

Electronic Communications - Business

D.O.C. (Dairy Online Connection)
Laura Koepke, Shelly Kessen, Carrie Reetz, Katharine Childress, Airlia Pettus-Fleishman-Hillard, Inc.;
Wayne Weiland, Julie Kirchdoerfer-Monsanto Dairy Business

www.farmland.com
David Eaheart, APR, Sherlyn L. Manson, Barry Brakeville, Sarah Livingston, John Haake, Paola Banchero, Jim Tucker, Carolyn Riddle, Toni Eichholz-Farmland Industries; April Wright, Judy Steinmeyer-OneSystem Group

Brochure, 4 or more colors - Business

American Jazz Museum Charlie Parker Symposium Brochure
Jennifer Baldridge, Lance McCormick, Reid Stella-Barkley Evergreen & Partners;
Dr. Rowena Stewart-American Jazz Museum

Premise Insecticide Homeowner Brochure
Angie Smith-Valentine Radford Communications

Brochure (four or more colors) - Not-for-Profit, Association, Government

Teen Brochures
AAFP Communications
American Academy of Family Physicians

Annual Report, 4 or more colors - Business

People, Places & Products - The 1998 Annual Report for Interstate Bakeries Corporation
Robert D. Inderman, George Kauffman, Robert Baker-Kuhn & Wittenborn Advertising

UtiliCorp United 1998 Annual Report
Ethan Hirsh, APR, ABC-UtiliCorp United

1998 Annual Report "Make no little plans..."
Sherlyn L. Manson-Farmland Industries, Inc.

Annual Report, 4 or more colors - Not-for-profit, association, government

Corporate Care for Kids 1998 Annual Report
Hannah Brazee Gregory-Children's Mercy Hospitals and Clinics

1997-1998 Annual Report
Kansas City Aviation Department and Valentine-McCormick-Ligibel Inc.

Newsletter, 3 colors or fewer - Business

Choice Cuts
David Eaheart, APR, Jim Norwood, Julie Kistler, John Haake-Farmland Industries, Inc.

ABP Report
David Eaheart, APR, Jerry Lehenbauer, John Haake-Farmland Industries, Inc.

Hallmark Creations Newsletter
Jody Gilbert, Susan E. Parker, APR-Blades & Associates

Newsletter, 3 colors or fewer - Not-for-profit, association, government

Treasures
Hannah Brazee Gregory-Children's Mercy Hospitals and Clinics
(New job: Kansas City's Promise/Volunteer Connection)

Newsletter, 4 or more colors - Business

The Commentator
Kristin Cooper, Dean Davison, APR-Employers Reinsurance Corporation

Direct Mail (single solicitation) - Business

SJCEDC 1998 Membership Drive
Wilkes Design, Inc. and SJCEDC

Direct Mail Campaign - Business

Peters Professional Plant Food Influential Gardener Mailing Campaign
Scott Wall, Sarah Wagner, Tom Heapes, APR-Boasberg\Wheeler Communications, Inc.

Writing

"Chasing Dreams"
Ron Fredman, APR-NKH&W, Inc.

1998 Annual Report "Letter from the President"
Sherlyn L. Manson-Farmland Industries, Inc.

MS Research: Empowering Patients
Holly Gibson, Jan Jones-Fleishman-Hillard, Inc.

Special Projects - Business

TAG Aviation Invitation
Jody Gilbert-Blades & Associates

"One-Step Ahead" National Dairy Women's Conference
Shelly Kessen, Laura Koepke, Craig Moyle, Tonia Koppenaal, Molly Alspaugh and Katharine Childress-Fleishman-Hillard, Inc.; Pam Strifler-Monsanto Dairy Business

Audio Ag Adviser: The Audio Magazine for Pest Control Advisers
Derek C. Thomas, Gary Kisner, Katharine Childress, Terra Price
Fleishman-Hillard, Inc. and BASF Corporation

Heartland Sky Air Quality Radio Announcements
Michael Dement, Meghan Humphreys-Jane Mobley Associates

Special Projects - Not-for-profit, association, government

Ewing Marion Kauffman Foundation Open House Exhibit
The Communications Department: Rachel Casey, Project Manager Ewing Marion Kauffman Foundation

Pro Bono Publico- Brochures

PRSA PRISM Awards Call for Entries & Invitation
Jody Drake-Mutrux & Associates; Mischelle Miller, Julie Luton-The Milton Company Writing & Design, Inc.

1999 Silver Award winners

Community Relations/Community Service - Business

Family Matters Kansas City Family Volunteer Day
Dan Barber, Shelley McThomas-Bryant, John O'Connell, Wendy Briggs Fleishman-Hillard, Inc. and FAMILY MATTERS

CD4 testing campaign
Michael DeMent, Meghan Humphreys, Michael Leonard-Jane Mobley Associates

Lee National Denim Day
John Novaria, Emily Johnson, Michelle Manuel, Laurel O'Connor
Barkley Evergreen & Partners, Inc. and Lee Company

Community Relations/Community Service - Not-for-profit, Association, Government

School Nurse Partnership
Shawn Arni-Children's Mercy Hospitals and Clinics

Media Relations - Business

TVGuardian The Foul Language Filter Public Relations Campaign
Leslie Patterson, Bernstein-Rein Public Relations

GiardiaVax Media Campaign
Lea-Ann Germinder, APR, Amy Davis-Germinder & Associates, Inc.

1999 Sonic Media Relations
Kelly Gage, Amy Hunerberg
Barkley Evergreen & Partners, Inc. and Sonic Corp.

Cancer Awareness Campaign
Jody Hanson, Donna Stone, Scott Cotter, Jack Goodrich-Harmon Smith Advertising

TAG Aviation Media Conference
Jody Gilbert-Blades & Associates

Time Warner Cable, Road Runner Launch
Lauren Fasbinder-Fasbinder & Associates

Birch Telecom campaign
Lauren Fasbinder-Fasbinder & Associates

Farmland Announces First-Ever Pork Floor Price
David Eaheart, APR, Sherlyn L. Manson-Farmland Industries;
Ron Arp-Fleishman-Hillard, Inc.

Media Relations - Not-for-profit, Association, Government

September 8th Press Event
Maureen Maxwell, Crystal Williams, Sarah Thomas-American Academy of Family Physicians

Public Affairs - Business

"Kansas City: Start Your Engines"
Sarah Hull-Fleishman-Hillard, Inc.
Gillian Zucker-Kansas International Speedway Corporation

Public Affairs - Not-for-profit, Association, Government

Anderson County Hospital Bond Issue Campaign
Lisa R. Counts-Saint Luke's-Shawnee Mission Health System

Campaign to Delay and Defeat the Medicare Prepaid Competitive Pricing Demonstration Project
Jill Watson
Metropolitan Medical Society of Greater Kansas City

Local or Regional Marketing Communications - Business

HealthNet PPO Lease Network Marketing Kit
Kerry O'Connor, ABC-HealthNet

B.A.B.Y. - Basic Advice for Baby & You
Christa Spencer-Prime Media and Saint Luke's-Shawnee Mission Health System

National Marketing Communications - Business

EtoGesic Product Launch
Lea-Ann Germinder, APR, Amy Davis-Germinder & Associates, Inc.

Ellerbe Becket Communications Program
Stuart Smith, APR-Ellerbe Becket

Beltwide Cotton Conference Communications Program
Illinois Blasdel, Julie Batliner-Valentine Radford Communications

Internal Communications - Business

Dive into the Intranet!
Barry E. Brakeville, Paola Banchero-Farmland Industries, Inc.

Ocean Spray Goes Live! How Communications Integrated People and Processes
Gary Kisner, Rick Thaemert, Jill Goodrich, Heather Staphany, Arlene Davenport, Fleishman-Hillard Design Team-Fleishman-Hillard, Inc.; Susan Wallace, Jennifer Goldston, Marguerite Copel-Ocean Spray Fleishman-Hillard, Inc. and Ocean Spray

The Breeze
Angela York, Aaron Newell, Linda Shaffer-Bernstein-Rein Advertising, Inc.

Internal Communications - Not-for-Profit, Association, Government

Kauffman Foundation Move Communications Plan
Joy Culver Torchia-Ewing Marion Kauffman Foundation

Crisis Communications - Business

Bringing Logic and Leadership to an Emotional Debate: Pioneer's Approach to Bt and Monarch Research
LeAnne Zoglman-Fleishman-Hillard, Inc.; Doyle Karr-Pioneer Hi-Bred International, Inc.

Fundraising

Treasures
Hannah Brazee Gregory-Children's Mercy Hospitals and Clinics

Special Events - Business

1998-99 Absolutely Incredible Kid Day
Dan Barber, Michelle Horton, John O'Connell, Wendy Briggs
Fleishman-Hillard, Inc. and Camp Fire Boys and Girls

The Truman Library Presents: General Colin Powell
Michelle Manuel, Julie Goldsborough, APR; Dean Davison, APR
Barkley Evergreen & Partners, Inc. and Harry S. Truman Library and Museum

Richard L. Berkley Riverfront Park Grand Opening Gala
Brenda Horn, Jane Mobley-Jane Mobley Associates

American Jazz Museum Charlie Parker Symposium
Jennifer Baldridge, Steffany Carrel, Dr. Rowena Stewart
Barkley Evergreen & Partners, Inc. and American Jazz Museum

Special Events - Not-for-profit, Association, Government

American Red Cross Midwest Fat Tire Festival
Kathy Goul, Kim Kircher-American Red Cross

Special Programs - Business

Grand Emporium "Celebration of Twenty-year Anniversary in Live Music Promotion"
Becky S. Wilson-WDS Marketing & Public Relations; Roger Naber-Grand Emporium

The Formosan Project
Angie Smith-Valentine Radford Communications

Special Programs - Not-for-Profit, Association, Government

SPEAK UP
Ellen Fowler, Brenda Gustafson-Health Midwest; Dorace Wilson-Square One of Independence

Slide Show/CD-ROM - Business

Boasberg\Wheeler CD-ROM
Larry Wheeler, Sean Wheeler-Boasberg\Wheeler Communications, Inc.

Video, less than $20,000 - Business

DEBATE Kansas City "I Will Be Heard"
Michael DeMent-Jane Mobley Associates

Video, less than $20,000 - Not-for-Profit, Association, Government

Entrepreneur Invention Society
Matthew Long, Pamela Kearney, Marilyn Kourilsky-Ewing Marion Kauffman Foundation

Electronic Communication - Not-for-Profit, Association, Government

www.kcredcross.org
Kathleen Cuddy, Jan Peaden-American Red Cross and WhyStruggle?

Website Redesign, www.emkf.org
Keith Mays, Pamela Kearney, Joy Torchia, Forrest Weddle, Craig Armstrong, Kate Hodel, Kim Foster, Doug Raymond
Ewing Marion Kauffman Foundation and ngenius media

Saint Luke's-Shawnee Mission Web Site, www.saint-lukes.org
Maria Seyrig, Pam Sexton, Cindy Taylor-Saint Luke's-Shawnee Mission Health System

Magazine, 4 or more colors - Business

insider
Barry E. Brakeville-Farmland Industries, Inc.

It's Time to Feel Good Magazine
Fred Hron, Janine Hron, Jennie Hanna, Kathy Penrod, Melinda Heaton, Colene Cords, Lynne Lillie, David Johnston
Prime Media and Saint Luke's-Shawnee Mission Health System

Brochure, 3 colors or fewer - Business

Shook, Hardy & Bacon L.L.P. Collateral Materials
Beth Paulsen, APR and Jan Sokoloff Harness, APR-Blades& Associates; Sharon Fadler, Lynette Humphreys-Shook, Hardy & Bacon L.L.P.; Garth Krizman, Deanna Tice-TNT Group, Inc.

Brochure, 4 or more colors - Not-for-Profit, Association, Government

MEDCON - A medical education consortium meeting the needs of 21st century physicians
Larry Goldsmith-The University of Health Sciences

UHS/Health Midwest Affiliation Brochure
Larry Goldsmith, Nancy Jones-The University of Health Sciences

Newsletter, 3 colors or fewer - Not-for-Profit, Association, Government

FYI, The University of Health Sciences' Employee Newsletter
Larry Goldsmith-The University of Health Sciences

Newsletter, 4 or more colors - Business

Farmland System News
Sarah K. Livingston, David Eaheart, APR, Sherlyn L. Manson, John Haake, Barry Brakeville, Paola Banchero, Jim Tucker, Carolyn Riddle, Toni Eichholz-Farmland Industries, Inc.

Direct Mail (single solicitation) - Business

"Setting the Record Straight" The Truth About Fad Diets
Sherry Frey, Amy McEvoy, Nabeeha M. Kazi, Rebecca Cisek, Sarah Delea, Jamie Greenheck, Vicki Kerns, Brian Grubb-Fleishman-Hillard, Inc.; Judi Adams-Wheat Foods Council

OnePIN Self-Mailer
Pam Murphy-American Century Investments

CARDIZEM CD "Thank You" Program
Michelle Krimmel, Matt Tidwell, Tom Heapes, APR-Boasberg\Wheeler Communications, Inc.;
Renee Grojean-Hoechst Marion Roussel

TD Waterhouse Championship Media Day
Jayne Siemens-Venice Communications; Ryan Duffy-Duffy Creative Services

Direct Mail (single solicitation) - Not-for-Profit, Association, Government

Anderson County Hospital Bond Issue Campaign
Lisa R. Counts-Saint Luke's-Shawnee Mission Health System

Membership Brochure
Crystal Williams, Kelly Cannon, Mary Theobald, Todd Simchuk-American Academy of Family Physicians

Direct Mail Campaign - Business

Series of dimensional sporting event invitations
VERITAS Software Corporation and Kuhn & Wittenborn Advertising

Direct Mail Campaign - Not-for-profit, Association, Government

Kansas City Hospice Marketing Postcards
Brian Kruse-Kansas City Hospice; Cindy Bloom-Health Midwest

Writing

"Friends, foes and free trade"
Paola Banchero-Farmland Industries, Inc.

"Gringo Docs"
Larry Goldsmith-The University of Health Sciences

Leadership Speech
Kelly Cannon and Lanny Copeland, M.D.-American Academy of Family Physicians

News-Style Photography - Not-for-Profit, Association, Government
Ewing Marion Kauffman Foundation Open House Photography
Keith Mays, Joy Torchia, Pam Kearney, Pattie Mansur, Rachel Casey, Matt Long, Matt Pozel, Keith Philpott, Phil Licota, Terry Wechbaugh, Scott Hepler, Julie Robertson, Mark McDonald-Ewing Marion Kauffman Foundation

Special Projects - Business

North American Veterinary Conference Contest
Vivek Saran, Mark Cox, Jennifer Kinnard, Jack Goodrich, Brent Scholz-Harmon Smith Advertising

TD Waterhouse Championship Media Day
Jayne Siemens-Venice Communications; Ryan Duffy-Duffy Creative Services

The Milton Company Holiday Card
Mischelle Miller, Julie Luton-The Milton Company Writing & Design, Inc.

Special Projects - Not-for-profit, Association, Government

Academy Awards Booklet
Jana Perry, Crystal Williams, Jane Stoever, Mary Theobald-American Academy of Family Physicians

Pro Bono Publico- Brochure

La Strada dell' Arte Kansas City Street Painting Festival
Laura Swearengin and Lydia DeWitt Steinberg
Barkley Evergreen & Partners, Inc. and La Strada dell' Arte

Village Shalom, Inc.: L'dor Vador Fund-raising Brochure
Jennifer Lukas, Leslie Patterson, Linda Shaffer-Bernstein-Rein Advertising, Inc.

Pro Bono Publico - Newsletters

Kansas City Cares - Taking a New Look at Volunteering
LeAnne Zoglman, Brian Grubb, Jamie Buck and Daren Williams-Fleishman-Hillard, Inc.; Mary Beth Rohlf-Kansas City Cares

Pro Bono Publico - Special Events

"Down Syndrome Guild Prom"
David Eaheart, APR, Gigi Lane, Tina Cox-Farmland Industries, Inc.

La Strada dell' Arte Kansas City Street Painting Festival
Lydia DeWitt Steinberg, Jennifer Cawley, Amanda Hennessy, Susan Shank
Barkley Evergreen & Partners, Inc. and La Strada dell' Arte

Pro Bono Publico - Video/Slide Show/CD-ROM

"Giving Hope for the Future"
Louise Secker-Boasberg\Wheeler Communications, Inc.