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Past Winners

1998 Winners

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PRISM Award Winners
Silver Award Winners


1998 PRISM Award Winners


Media Relations - Business

Expressions From Hallmark: Kid's Card Contest Campaign
October 1997 to August 1998
Dan Barber, John Armato, Michelle Horton, Kara Hendon Asher Johnson, Dawn Bowman, Heidi Robertson/Amanda Hulshof, Michelle Buckley, Nita Obbink
Fleishman-Hillard, Inc. and Hallmark Cards

Twinkie A Day
Tom Heapes, APR, Kristen Petrillo, Boasberg/Wheeler Communications
Stan Osman, Interstate Bakeries Corporation

Local or Regional Marketing Communications - Business

Marketing Screams: Worlds of Fun's New MAMBA
Kuhn & Wittenborn Advertising/Worlds of Fun

Taste Buds
Ted Glickman, Laura Booth - Barkley Evergreen & Partners

Resistance Revitalizes Brand
Gary Kisner, Katharine Childress, Scott McClure, David Katzer, Dean Loftis
Fleishman-Hillard


National Marketing Communications - Business

Hallmark Storybook Friends Campaign: August, 1997 - February, 1998
Dan Barber, John Armato, Michelle Horton, Asher Johnson, Wendy Briggs, Heidi Robertson, Brian Cox/Amanda Hulshof, Lana Hovey, Nita Robertson
Fleishman-Hillard and Hallmark Gold Crown

Veterinary Pet Insurance Holiday Promotion
Vivek Saran, Harmon Smith Public Relations

Bank One Ballpark Opening
Stuart E. Smith, APR, Ellerbe Becket

Internal Communications - Business

Introducing Blue Basics
Janet Lang, APR, Blue Cross Blue Shield of Kansas City

OASIS - It Works for Me
Phil Hermanson, Jackie Hermanson, The pH factor

Fundraising

The Strength Amidst Change Campaign
Jean Peat, Cecilia Vigliaturo, Saint Luke's Hospital Foundation

Special Programs - Business

The 1998 Sprint Long-Distance Love Story Contest

Barbara Powell, APR, Jody Gilbert, Blades & Associates

Setting the Record Straight: Defending Methoprene in the Deformed Frog Debate
Daren Williams, Fleishman-Hillard; Mark Newberg, Wellmark International

Sprint NFL Good Sports Program
Kristyn Wiggins, David Gunasegaram, Matt Tidwell, Chris Anderson, Ravi Dasari,
Boasberg/Wheeler Communications

Video, less than $20,000 - Not-for-profit, Association, Government

Kansas City Fountain Cleaners
Tim Phillips, City of Kansas City, Missouri

Video, more than $20,000 - Business

Building the New American City/The Beat of My Heart

Michael DeMent, Jane Mobley & Associates

Tempo Homeowner Video
Susan Donovan, Jill Webb, Justin White, Valentine Radford Communications

The Second Life of 20 West Ninth
Ethan Hirsh, APR, ABC-UtiliCorp United

Video, more than $20,000 - Not-for-profit, Association, Government

Senior Link
Dr. Linda Hood Talbott, Talbott & Associates and Creative Visuals

Video News Release

Kids' Take on Taxes II
Dan Barber, John Armato, Michelle Horton, Wendy Briggs, Heidi Robertson/Linda McDougall, Todd Ransom
Fleishman-Hillard/H & R Block

Magazine, 4 or more colors - Business

Designer magazine
Pat Mosher, Jean Wender-HNTB Corporation

Brochure, 3 colors or fewer - Not-for-profit, Association, Government

Lyric Opera's Promotional Brochure for Coyote Tales
Virginia Long, Julia Reffay - Lyric Opera of Kansas City

Brochure, 4 or more colors - Not-for-profit, Association, Government

When it's your child, it has to be Children's Mercy
Shawn Arni, Elaine Warren, Children's Mercy Hospital

Annual Report, 3 colors or fewer - Not-for-profit, Association, Government

1997 Saint Luke's Hospital Foundation Annual Report
Cecilia Vigliaturo/Vivian Strand - Saint Luke's Hospital Foundation/Jane Mobley & Associates

Annual Report, 4 or more colors - Business

UMB Financial Corporation 1997 Annual Report
Roger A. Hoadley, UMB Financial Corporation

UtiliCorp United 1997 Annual Report

Ethan Hirsh, APR, ABC - UtiliCorp United

Annual Report, 4 or more colors - Not-for-profit, Association, Government

1997 Report to the Community
Jan Peaden, American Red Cross

Direct Mail Campaign - Business

Right Before Your Eyes...Teczem!
Louise Secker, Jennifer Peterson, Tom Heapes, APR/Renee Grojean, Francie Hays
Boasberg/Wheeler Communications/Hoechst Marion Roussel

Writing

Payless ShoeSource 1998 National Sales Meeting Wrap-Up Speech
Robyn Caulfield - Robyn Caulfield Public Relations

Taking Charge of Multiple Sclerosis

Anne Canfield, APR, John McAnulty, APR, Holly Gibson - Fleishman-Hillard

Special Projects - Business

How Physicians Can Avoid Surrender and Lead Change
Cyd Slayton, Community Health Partners

Special Projects - Not-for-profit, Association, Government

Focus on Elders 1998
Barbara Frank, MSW, Judy Wright - Trinity Lutheran Manor

Pro Bono - Special Events

La Strada dell'Arte Kansas City Street Painting Festival
Lydia Steinberg, Susan Shank - Barkley Evergreen & Partners

Pro Bono - Media Relations

Putting the Negro Leagues Baseball Museum on the Map
Dan Barber, Andrew Naugher, Gail Howell, Wendy Briggs/Bob Kendrick, Buck O'Neil
Fleishman-Hillard/Negro Leagues Baseball Museum

La Strada dell'Arte Kansas City Street Painting Festival
Lydia Steinberg, Susan Shank - Barkley Evergreen & Partners

National Public Relations Campaign & Launch of the Digital News Kit on CD-ROM for the Kansas City Blues and Jazz Festival
Jennifer Baldridge, Barkley Evergreen & Partners

Pro Bono - Other

1997 Michigan International Camporee
Ronald I. Fredman, APR - NKH&W


1998 Silver Award winners


Community Relations/Community Service - Business

Lee National Denim Day
Kelly Gage, Barkley Evergreen & Partners

Media Relations - Business

AMC Opens Three Megaplexes in Kansas City Media Relations Project
Elaina Khoury Boudreau, Barkley Evergreen & Partners

H&R Block 1997-98 National Media Relations Campaign

Dan Barber, John Armato, Michelle Horton, Asher Johnson, Heidi Robertson, Andrew Naugher/Todd Ransom, Linda McDougall
Fleishman-Hillard/H&R Block

Generating Publicity for COPAXONE in Post-Launch for University of Maryland and Teva Marion Partners
Anne Canfield, APR, John McAnulty, APR, Holly Gibson, Jan Jones, Vanda Meehan, Mindy Warner, Linda Odell - Fleishman-Hillard

Shook, Hardy & Bacon L.L.P.: The Difference Between Tax Avoidanceand Tax Evasion
Beth Paulsen, APR, Jan Sokoloff Harness - Blades & Associates

Is Your Pet a Star? PETCO Media Relations Campaign
Caye Crosswhite, Crosswhite Communications

Bankers Trust Acquisition Road Show
David Sousa, MRA

Healthy Pets Weigh Less
Shelli Manning, Jennifer Kinnard, Scott Cotter, Amy Davis, Holly Gibson, Lea-Ann Germinder,
APR - Harmon Smith Public Relations

National Veterinary Month
Mark Cox, Jennifer Kinnard, Mark Tarry, Vivek Saran, Holly Gibson, Lea-Ann Germinder, APR - Harmon Smith Public Relations


Local or Regional Marketing Communications - Business

The Grand Opening of Harrah's Two New Restaurants
Trent Frager, Angela Gutierrez, Asher Johnson, Kelly McNamara/Tracy Beebe, Yvonne O'Donnell, Matt Palmer
Fleishman-Hillard/Harrah's North Kansas City Casino & Hotel

HealthNet Strong Starts program launch
Kerry O'Connor, HealthNet

National Marketing Communications - Business

Education World Campaign
Michelle Manuel, Barkley Evergreen & Partners

Will Return Council
Jacquie Hill/Michael Grimaldi
Fortis Benefits Insurance/Corporate Communications Group

Tales of a Grub Marketing Communications Program

Larissa Dills, Valentine Radford Communications

Sergeant's PreTect
Vivek Saran, Harmon Smith Public Relations

Internal Communications - Business

Shook, Hardy & Bacon L.L.P.: Media Relations and Guest Column Training
Beth Paulsen, APR, Tom Linafelt, Jan Sokoloff Harness - Blades & Associates

Communicating During Rapid Change
Gary Kisner, Rick Thaemert, Jamie Greenheck, Daren Williams, Dennis McCulloch, Jill Goodrich, Katana Ewbank - Fleishman-Hillard

Fundraising

Putting the Zoom into Jazzoo: The Jazzoomer Program
Kuhn & Wittenborn Advertising

Special Events - Business

Attention! The VFW 100th Anniversary Announcement
Kuhn & Wittenborn Advertising

Special Events - Not-for-profit, Association, Government

Children's Mercy Hospital Centennial Celebration
Barbara J. Mueth, APR - Children's Mercy Hospital Community Relations Staff

Special Programs - Business

American Animal Hospital Association Management Symposium
Vivek Saran, Mark Cox, Karen Smith Atkinson, Nicole Kenny, Scott Cotter,Jack Goodrich Harmon
Smith Public Relations

Blue-Advantage+Plus New Member Welcome Program

Sharon Polk - Blue Cross Blue Shield of Kansas City

Video, less than $20,000 - Business

Clearing the Air: Air Quality in Greater Kansas City
Michael DeMent, Meghan Humphreys, Barry Morris - Jane Mobley & Associates

Video, more than $20,000 - Business

Yellow Freight - "On the Front Lines"
Rick Wolff, Hoffman Wolff Productions

Their Hearts Are Where Home Is: The CLO Story

William Hoch, Flint Hills Films

We'd Do Anything For This Country - The VFW 100th Anniversary Announcement

Kuhn & Wittenborn/VFW

Beyond Medicine to Health

Renee Grojean, Eric Manuel - Hoechst Marion Roussel

Video, more than $20,000 - Not-for-profit, Association, Government

Where the Trails Start and the Buck Stops
Cathy Bennett, Independence Tourism Department

Video News Release - Business

Research on COPAXONE for University of Maryland
John McAnulty, APR, Holly Gibson, Ellen Beth Levitt - Fleishman-Hillard

Electronic Communication - Business

www.petdental.com
Shelli Manning, Harmon Smith Public Relations

MSWatch.com
John McAnulty, APR, Holly Gibson, Mindy Warner, Frank Capan, Atul Singh
Fleishman-Hillard

Water Service On-Line - www.MAWC.com

Debra Hurst, Missouri-American Water Company

Kansas City Chiefs Web Site

David Sousa, MRA

Magazine, 4 or more colors - Business

Bench Mark
Kirsten Myers, Burns & McDonnell Engineering Co.

UHS-COMmunicator Alumni Magazine
Cora Ray, APR, The University of Health Sciences

insider
Barry Brakeville, Farmland Industries

It's Time to Feel Good magazine
Fred Hron, Janine Hron, Jennifer Hanna, Matt Wasko, Leah Gautier, Kathy Penrod, Christa Spencer, Melinda Heaton - Prime Media

Brochure, 3 colors or fewer - Business

AON Subrogation Brochure
Mary Christiano, Boasberg/Wheeler Communications

Brochure, 4 or more colors - Business

World of Services Brochure

Maria Steinacker, American Century Investments

An Education for a Brilliant and Rewarding Career in Medicine
Cora Ray, APR, The University of Health Sciences

Hope for Life

Kuhn & Wittenborn Advertising/Stowers Institute for Medical Research

Annual Report, 4 or more colors - Business

Federated Rural Electric Insurance Corporation - 1997 Annual Report

Barbara Powell, APR, Blades & Associates

Quality in Action Saint Luke's - Shawnee Mission Health System
Frederic Hron, Janine Hron, Kent Wilson - Prime Media

American Century's new annual report design for three brands of mutual funds Twentieth Century Group, American Century Group and Benham Group
Frank Gay, American Century Investments

Putting Expectations Into Proper Perspective: The 1997 Interstate Bakeries Corporation Annual Report
Kuhn & Wittenborn Advertising/Interstate Bakeries Corporation

Payless ShoeSource 1997 Annual Report
Robyn Caulfield/Rick Nida, Kathryn Anastasio
Robyn Caulfield Public Relations/Payless ShoeSource

Newsletter, 3 colors or fewer - Business

Keystone the newsletter of the Greater Kansas City Community Foundation and Affiliated Trusts
Jane Mobley, Samantha Adams, Michael DeMent, Meghan Humphreys, Jean Peat, Vivan Strand - Jane Mobley & Associates

HealthNet CheckUp
Kerry O'Connor, ABC, HealthNet

Paw Street Journal
Vivek Saran, Mark Cox, Scott Cotter, Jack Goodrich - Harmon-Smith Public Relations

Newsletter, 3 colors or fewer - Not-for-profit, Association, Government

FYI University of Health Sciences Employee Newsletter
Hilary Lindsey, Cora Ray, APR - The University of Health Sciences

Newsletter, 4 or more colors - Business

AMC Clipnotes Newsletter
Elaina Khoury Boudreau, Perry Hunter/Caye Crosswhite
Barkley Evergreen & Partners/Crosswhite Communications

Farmland System News
David Eaheart, Farmland Industries

Direct Mail Campaign - Business

HNTB Architecture Corporate Image Program
Barbara Anderson, Lana Rigsby, HNTB Corporation

Health Fax and Media Reference Calendar

Linda Odell/Julie O'Dell
Fleishman-Hillard/Hoechst Marion Roussel

HealthNet Choice Direct Mail
Betty Burry/Anne Simmons-HealthNet/Willoughby Design

Direct Mail Campaign - Not-for-profit, Association, Government

Group Tour Stars & Stripes Direct Mail
Cathy Bennett-Independence Tourism Department

Writing

Shook, Hardy & Bacon L.L.P. The Essential Elements of Estate Planning
Jan Sokoloff Harness-Blades & Associates

Special Projects - Business

The American Ceramic Society 100 Years
Jane Mobley, Jane Mobley & Associates

Special Projects - Not-for-profit, Association, Government

Independence Attractions Brochure Set
Cathy Bennett-Independence Tourism Department

Pro Bono - Brochure

Cars for a cause
Linda Morris Shaffer, APR, Phyllis Stevens, Mark Miller, Linda Brown
Bernstein-Rein Advertising

Pro Bono - Fundraising

Kansas City AIDS Research Consortium Great Plains Roundup Benefit Event

John Gilbert, Curt Crawford, Phyllis Stevens
Bernstein-Rein Advertising